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Case Study

Spring Films

Client: 

Spring Films

Campaign:

B2B international TV industry campaign – Prison documentary series & Werner Herzog feature documentaries

Overview:

Spring Films is a twice Oscar-nominated, Emmy, BAFTA, Peabody, Grierson and RTS award-winning factual production company based in London. The company specialises in high end feature documentaries, series, factual entertainment and new media content.

They have become renowned for feature documentary films such as Werner Herzog-directed ‘Into the Inferno’ and ‘Into the Abyss’. However, the company has also recently scored some remarkable deals in the access documentary space with productions such as ‘Prisons’ for Channel 4, ‘Canvey – The Promised Island’ for BBC One and ‘Meeting Gorbachev’ for A+E.

“

"Justin and his team, did exactly what we asked of them and more, getting us into media areas where previously we have come up against brick walls. They were fast, responsive and a pleasure to work with, and we will be doing so again".

”
— Richard Melman, CEO Spring Films

Objectives:

  • Build reputation of Spring Films with international content industry and shift perception of business from being solely a premium feature documentary producer to also being a leader in the access documentary space
  • Position Spring Films’ executives as thought leaders in factual production
  • Assist in generating funding for premium factual project ahead of content market

Strategy:

  • Position Richard Melman, Andre Singer, Werner Herzog and key Spring executives as experts in the next generation content industry, building their industry profile to create influential thought leadership feature/ opinion pieces
  • Focus on key micro/macro industry issues and trends for content producers e.g. key streaming platform’s impact in factual sector, scheduling challenges for factual and factual content trends
  • Capitalise on ‘Prison’ documentary series broadcast on Channel 4 with behind the scenes features and emphasise remarkable access and production achievements
  • Target key industry buyers with timely news announcement ahead of MIPTV
A selection of coverage we generated for Spring Films

A selection of coverage we generated for Spring Films

Results:

  • Widespread media coverage, generating global industry awareness with 21 news and feature articles secured in global broadcast media as well as speaker slots at key trade media events

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